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Seeking More Market Opportunities from Sincere Cooperation --- VTR 2018 Overseas Technology Seminar Brazil and Vietnam Sessions Successfully Conclude

Date:2018-09-20   Author:Wang Yitian, Hu Xiaohai   
Group photo of VTR 2018 Overseas Technology Seminar Brazil Session

This September saw VTR headquarter welcoming nearly ten major Brazilian feed companies as our premium customers and successfully holding the VTR 2018 Overseas Technology Seminar Brazil Session at the Conference Center.

A tour to VTR Showroom

At 9am of September 10, VTR Overseas BusinessCenter General Manager Mr. ZhuangBinfeng and Dr. Li Jianyuan extended warmly welcome to the visiting Brazilian guests. The guests foundthe tour to VTR Showroom and R&D Center impressive for the leap VTR has made over the years. They highly appreciated the commitment of VTR in husbandry technology R&D and the various honors VTR has earned along the way.

Learn the business structure of VTR
A tour to VTR R&D Center led by Dr. Li Yangyuan

VTR Chairman Chen Shaomei giving the opening speech

The seminar waspresided by VTR Overseas BusinessCenter General Manager Mr. ZhuangBinfeng. In the opening speech, VTR Chairman Mr. Chen Shaomei thanked the Brazilian customers for maintaining a close cooperation with VTR over the years, expressed his concerns and conforts over the latest Brazilian political instability. He stressed that VTR will work closely with its Brazilian customers to brave the challenge, and wished a complete success for the seminar.

Dr. Li Jianyuan briefing VTR’s development in recent years

After the welcome speech, VTR Technology Director and Vice President Dr. Li Jianyuan briefed VTR’s development, business structure, R&D system, marketing network, technology service and progress made in recent years to the guests.

Brazil in South America is currently VTR’s largest market in America and a most promising one. M.CASSAB, with strong influence in the industry, ranks among the top three pre-mixed feed companies in Brazil. It has been working together with VTR for many years. To further expand the Brazilian market, VTR and M.CASSAB co-hosted the technology seminar this year.

Dr. Juan Antonio Javierre giving a keynote speech
At the seminar

As the guests use Portuguese as their official language, we invited Dr. Juan Antonio Javierre, an industry insider, to give a keynote speech titled ‘Microtech 5000 Product development by In Vitro and In Vivo research’. With in-depth academic knowledge, abundant expertise in the market and a great amount of test data, he elaborated the functions and strength of VTR heat-stable phytase, pointing out the product can provide stronger support for animal husbandry and cut the cost. The guests weredeeply absorbed in his speech and tookphotos for notes. In the subsequent Q&A Dr. Javierre had a heated discussion with the attendees, answered their questions in details and highlighted the technology advantages and features of VTR products. This lively exchange of ideas helped the guests shape a deeper understanding of and acceptance to the VTR products.

A field trip to VTR Hunan

After the seminar, the Brazilian guests paid a trip to VTR’splant in Hunan Province for the enzyme preparation fermentation shop, solid fermentation shop and liquid fermentation shop there. Following the workflow of ‘inoculation- propagation-fermentation-staged filtration-storage-package-delivery’, the supervisor led a tour for the guests to showthe process. The Brazilian guests got clarifications for their doubts in the workflow thanks to the interpretation from VTR Overseas BusinessCenter Manager Mr. Wen Yao. This field trip gavethem a firsthand experience to the production capacity of VTR.


Group photo of VTR 2018 Overseas Technology Seminar Vietnam Session

The autumn air was featured by the fragrant of osmanthus, and the VTR 2018 Overseas Technology Seminar Vietnam Session washeld in Changde, Hunan province. Themed ‘green feed and green food, with safety, efficiency and AGP-free’, the meeting focused on new trends of green and antibiotics-free feed in Vietnam. VTR R&D Center experts and Vietnamese guests gather together to exchange ideas on VTR’s agricultural technology.

August 31 saw VTR Hunan Changde enzyme preparations plant welcoming a group of VIP: our Vietnamese premium customer representatives. The 21 visiting guests represented 10 local feed companies in Northern Vietnam. The Vietnamese guests entered the enzyme preparation fermentation workshop and foundout the fermentation tanks neatly in rows as a troop waiting for inspection. The instructor explained the work flow and, while being constantly interrupted by questions from the guests, answered their questions patiently.

With the leap of Vietnamese feed industry in recent years, local feed producers hadimproved their awareness on enzyme preparations due to rising feed output. High quality, high efficiency and high adaptability had become their new demands for enzyme preparations. After expanding its Vietnamese market for over a decade, VTR, by constant product and service innovation, has built a good brand image in Vietnam. And the market is also one of the premium overseas markets for VTR.

VTR Overseas Marketing Center General Manager Mr. ZhuangBinfenggave a welcome speech

VTR 2018 Overseas Technology Seminar Vietnam Session was presided by VTR Overseas BusinessCenter General Manager Mr.ZhuangBinfeng on September 1. He extended warm welcome to the visiting Vietnamese guests and special thanks to General Manager Chen Rong and Vice General Manager Li Huawei of PhutPhat Trading Co., Ltd, VTR’s partner in Vietnam, for their hard working over the years. He also thanked the great support given by the old and new Vietnamese customers which has supportingVTR to attain the fruitful results. In the end he wished a complete success for the seminar.

Dr. Li Jianyuan delivered a report

VTR Technology Director and Vice President Dr. Li Jianyuangave brief introductions of VTR’s development, business structure, R&D system, marketing network, technology service and progress made in recent years. He especially introduced the new type of heat-stable phytase which, after gene modification and coating, can meet customer’s demands in resistance under high-temperature pelletingand normal functions in intestinal environment. Dr. Li also gavedetailed answers to the guests’ questions.

VTR Aquaculture Technology Director Dr. TuShude delivered a report
Dr. Tu discussing with the guests

VTR Aquaculture Technology Director Dr. XuShude briefed the functions and strength of trybutyrin in simple terms as a balanced nutrition.Adding short-chain fatty acid can keep health condition of anmal intestine, promise their growth performance, reduce their morbidityand decrease the use of antibiotics, staying in line with the trend of antibiotics-free aqua-farming. The Vietnamese guests showed great interests in VTR’s latest products and hoped that VTR can offer a preferential price and support them in technology, helping the Vietnamese feed companies cut their cost and improve their efficiency. After the seminar the guests and the doctor team hada lively idea exchange and discussion.

The seminar metthe new demands of VTR’s customers in Vietnam and helped them to understand VTR’s latest innovation-driven products and to boost their confidence in VTR’s future development and product R&D. It cemented the foundation of in-depth cooperation between the two sides in the future.

Group photo taken at picturesque Zhangjiajie

The tour to VTR’s plant and technology seminar yielded many fruitful results for the visiting Vietnamese guests. After that they also visitedZhangjiajie, the picturesque travel destination in Hunan, to enjoy her landscape and charm. This a-few-daytrip not only helped them gain more in-depth knowledge about VTR and aquaculture technology, but also relaxed their minds.